Digital Marketing for Boot Brand
Vaccari Boots has been handcrafting heirloom-quality leather long before algorithms decided what’s trending. But in a world where digital attention spans move faster than a tumbleweed in a dust storm, even legacy brands need a little extra firepower. Kreative Media teamed up with Vaccari to bring their story to the right screens, blending bold creative with smart strategy to drive real results, without losing an ounce of the craftsmanship that made them iconic in the first place.
From scroll-stopping photography and strategic social media campaigns to precision-targeted ads and SEO that walks the walk, here’s how we helped Vaccari put their best boot forward.
Social Media
Boots on the Ground, Buzz in the Feed
Vaccari’s audience is loyal, and growing. We tapped into their lifestyle mindset to create a social strategy that’s equal parts aspirational and authentic. From customer features to behind-the-scenes glimpses at the bootmaking process, we built a content calendar that turned followers into fans and fans into repeat customers.
Each post serves a purpose: showcasing craftsmanship, driving site traffic, promoting new collections, or just giving the feed some well-earned personality. Our scheduled shoots feed directly into the queue, keeping content fresh, intentional, and anything but templated.
Photo & Video Production
Telling a Visual Story as Iconic as the Product
Vaccari Boots isn’t your average western wear brand, it’s heritage stitched in leather. Our photo and videography team leaned into that legacy, crafting visuals that celebrate craftsmanship while feeling fresh and digitally native. From up-close boot details to cinematic ranch-side shoots, we delivered content that captures attention and keeps customers exploring.
These aren’t just product shots. They’re scroll-stoppers. Assets from each shoot were formatted for multiple uses: reels, ad creatives, product features, homepage refreshes, and more. Every frame was designed to match the richness of the brand with the pacing of the platform.
Meta Ads
Boots That Click (Literally)
We built a Meta ads strategy that combined performance with personality. By testing audiences, placements, and creative angles, we found the sweet spot between scroll-stopping visuals and results that mattered. Dynamic product ads helped re-engage shoppers, while lifestyle campaigns brought in fresh interest with just the right mix of grit and polish.
Early results showed strong traction, with a campaign that reached over 241,000 people and delivered more than 546,000 impressions. With a cost per click coming in well below the industry average and a return on ad spend of 7.46x, the campaign proved one thing clearly: the Vaccari brand doesn’t just stand out, it converts.
Google Ads
Boots, Meet High-Intent Search
Kreative Media partnered with Vaccari Boots to scale their eCommerce presence through Google Ad services. By building a full-funnel strategy that combined Performance Max and Shopping campaigns, we were able to efficiently target both branded and non-branded searchers. This approach has generated over 8.5 million impressions, driving sustained brand visibility while maintaining an average cost-per-click of just $0.69. Most importantly, the campaigns are consistently achieving a 4x return on ad spend, delivering measurable revenue growth and positioning Vaccari Boots as a competitive leader in the premium western footwear market.
SEO
Driving Sales Through High-Intent Keywords
Through our SEO strategy, Vaccari Boots has seen measurable growth in qualified traffic and sales driven by high-intent keywords. By focusing on optimizing for product-specific and purchase-ready searches, we increased organic clicks and improved keyword rankings across competitive terms. This approach not only boosted visibility but also translated directly into more conversions, ensuring organic search is a consistent revenue channel alongside paid campaigns.
Email Marketing
Driving Revenue and Retention
Our email marketing strategy for Vaccari Boots has become a consistent driver of sales and customer loyalty. Through targeted campaigns and automated flows in Klaviyo, we’ve generated tens of thousands of sessions, resulting in over $70k in attributed revenue and hundreds of orders.
By optimizing campaigns for both new customer acquisition and repeat purchases, email has delivered an average order value of more than $250 while maintaining a healthy balance between new and returning customers. Email now plays a crucial role alongside SEO and Google Ads, creating a full-funnel marketing approach that grows revenue month after month.
Seamless. Strategic. Full-Service.
Digital Marketing for eCommerce Brands
The
Refuge
Got
Brand
