Kraftsman doesn’t just build playgrounds. They build rocket launchpads for imaginations, front-row seats to summer splash fights, and shaded corners where friendships begin. For over 30 years, they’ve been designing the kinds of places kids remember and communities rely on—from colorful waterparks to peaceful park retreats.
When it came time to refresh their digital presence, Kraftsman partnered with Kreative Media to bring that same spark online. The new site delivered fresh energy, intuitive website navigation, and a whole lot more of that Kraftsman personality built into every page. With updated Search Engine Optimization and a strategic Google Ads rollout, the path from dream project to happy customer just got a whole lot smoother.
Think of Kraftsman’s new website design like a freshly built playground. It’s bright, it’s inviting, and everything’s right where it should be. The colors have more personality, the layout moves like a breeze, and the whole experience feels less like scrolling and more like exploring.
Visitors can dive into projects, browse services, or just poke around for ideas without hitting a wall of jargon or clutter. Whether you’re a parks director mapping out your tenth build or a community volunteer figuring it out for the first time, the site meets you where you are and helps you get where you’re going. It’s not just easier to use, it’s a lot more fun, too.
Once the site looked the part, it was time to tune the engine underneath. We reworked the messaging, fine-tuned the headlines, and planted the kind of keywords that real humans actually type when they’re trying to build something great for their community.
The goal wasn’t to stuff the site with jargon or chase the algorithm. It was to tell Kraftsman’s story in a way that search engines respect and people easily navigate. Through national SEO strategies, we created a sitemap that is scalable, and future-proof. Now, whether the target audience is dreaming up a new playground or pricing out water features for a rec center, Kraftsman has is optimized to show up when it counts.
While the new site set the stage, Google Ads was the spark meant to draw the first curious clicks. We approached the campaigns with a clear goal: make it easy for the right people to find Kraftsman when the timing feels right.
Each ad was crafted like a digital handshake. Simple, intentional, and focused on connection over noise. Instead of flooding screens with flashy promises, the goal was to show up with calm confidence. Whether someone was looking for their next playground partner or just starting to explore splash pad options, Kraftsman would be right there, ready to meet the moment.
