Digital Marketing for Boerne Brand Hot Sauce
Boerne Brand doesn’t just make hot sauce, they bottle a piece of Texas with every batch. What started as a family recipe passed around backyard barbecues and tailgate circles has grown into a full-blown kitchen staple, proudly handcrafted in the Hill Country. These folks know spice, know storytelling, and know how to build something that sticks.
When Boerne Brand came to Kreative Media, they had the goods. What they needed was a digital presence that matched their flavor, bold, rooted, and built to travel. We overhauled the website, launched SEO efforts, and captured new photo and video content to help tell the story behind every bottle. Then we extended that story across platforms, creating social media campaigns and Meta ads that introduced Boerne Brand to new audiences while staying true to its Texas soul.
Social Media
Where Bold Flavor Meets a Bigger Audience
For Boerne Brand, social media isn’t just a place to post product shots, it’s where personality, heritage, and humor come together in bite-sized moments. We built a content strategy that highlights the flavor behind the scenes, mixing in recipe ideas, storytelling, and a healthy dose of Hill Country charm. Every post is designed to feel like a conversation, not a billboard, giving loyal fans something to share and new followers a reason to stick around.
From seasonal campaigns to community engagement, the feed became a natural extension of the brand itself, bold, approachable, and always a little spicy. Whether we’re spotlighting the Scorpion Sting or letting folks in on the next local restock, every piece of content is made to feel handcrafted, just like the sauce.
Web Design
Boerne Brand had a solid foundation, but it was time to spice things up. We gave the site a full visual and functional refresh, keeping their Shopify setup but layering on a bold new design that hits with the same punch as their Honey Bonnet. The goal? Make every scroll feel as satisfying as that first bite.
Our web design team sharpened the visuals, restructured the flow, and gave the products room to breathe. From showcasing their sauces in a way that makes your mouth water to making the path from homepage to checkout feel effortless, the new site keeps the experience as authentic and Texas-proud as the recipes themselves. It doesn’t just look good, it feels like Boerne.
SEO
Boerne Brand already had a loyal fanbase, but we knew there were more heat-seekers out there who just hadn’t found them yet. That’s where SEO services came in. We rolled up our sleeves, studied how folks actually search for hot sauce, and got to work weaving those words into the heart of the site.
From product descriptions to collection pages, every update was made with purpose. We weren’t stuffing keywords like peppers in a jar. We were telling Boerne’s story in a way that search engines could read and real people could feel. It’s a long game, but the seeds are planted, and the right people are starting to notice the smoke.
Meta Ads
Authentic Ads for a Brand That Speaks for Itself
For Boerne Brand, our Meta ads strategy wasn’t about chasing trends. It was about showing up in the right places with the same honesty and clarity that goes into every bottle. We developed a Meta ads strategy focused on thoughtful targeting, clean creative, and messaging that stayed true to the brand’s roots.
Instead of overproducing or overpromising, we let the product speak for itself. Static and lifestyle ads worked together to introduce new audiences to the lineup while reminding past customers what they loved in the first place. Every piece was designed to feel like a natural extension of the brand, built for discovery without losing authenticity.
Photo & Video Production
From Kitchen to Camera
Great hot sauce tells a story. Our job was to show it. Through styled product photography, lifestyle shoots, and video that captured both process and personality, we gave Boerne Brand the kind of visual presence that sticks. Every frame was built to reflect the heart of the brand, Texas-made, family-rooted, and full of character.
From close-ups that make your mouth water to behind-the-scenes footage that brings the brand to life, the content was designed to do more than decorate a website. It gave Boerne Brand new ways to connect with their audience, share their process, and create visual moments as memorable as the sauce itself.
Seamless. Strategic. Full-Service.
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