The Kink Team, a leader in the luxury real estate in the North Houston market for over 26 years, partnered with Kreative Media to revitalize their online marketing initiatives. Tasked with aligning their prestigious reputation with a more engaging digital presence that better reflects their brand voice, our focus spanned across web design, SEO, social media, videography, and graphic design to attract discerning clients and improve engagement.
Faced with an optimized website that failed to reflect their high-end offerings and convert visitors effectively, The Kink Team needed a digital overhaul. Their visibility on search engines was low, limiting exposure to potential clients. Their existing social media strategies did not engage or retain interest, and their content lacked the allure to showcase their luxury properties adequately.
We provided a consistent visual identity that resonates with The Kink Team’s upscale brand image. The marketing materials we produce, from sleek brochures to engaging digital advertisements, communicate the exclusivity of their real estate offerings and are pivotal in promoting their brand across various channels.
Our web developers redesigned The Kink Team’s website to project luxury and functionality, enhancing the user journey with smooth navigation and responsive design to cater to mobile users—a significant portion of their audience. Calls to action were strategically placed to improve user interaction and conversion rates. This site remains under continual refinement to respond to user interactions and evolving market demands.
We initiated a strategic ongoing SEO campaign for The Kink Team, beginning with detailed keyword research targeted at prospective home buyers and sellers in local communities. This strategy included integrating 100% geotagged keywords to improve local visibility and direct relevant traffic to their site. The website’s architecture and content were strategically aligned with these keywords to improve website visibility in surrounding areas.
To build topical authority and maintain engagement, we developed a long-term content strategy that addresses frequently asked questions from both new and existing home buyers. This approach not only positions The Kink Team as a knowledgeable resource but also drives continuous website traffic through relevant and engaging blog content. We optimize The Kink Team’s listings on Google My Business and other pertinent directories, resolving visibility issues to ensure uniformity across all platforms.
We overhauled The Kink Team’s social media to better reflect their brand prestige and engage with their audience. Our team curates and posts high-end visual content that underscores the unique attributes of their listings. This strategy not only increases engagement but also extends the brand’s reach across platforms, reinforcing community ties and brand recognition.
Our paid advertising team launched a precise pay-per-click (PPC) Google advertising campaign targeting specific communities and areas in North Houston for The Kink Team. This campaign focused on capturing the attention of potential home buyers and sellers through localized ad placements that directly addressed community-specific demographics. This strategic localization ensures the ads reach a relevant audience, improving click-through rates and lead generation.
Our videography team produces high-definition videos that highlight the luxurious aspects and unique selling points of each property. Utilizing drone footage and virtual tours, these videos offer potential buyers immersive viewing experiences. This content is strategically distributed across digital platforms to maximize exposure and attract quality leads.
