Using Behavioral Insights to Improve Product Page Conversion Rates
Product pages often determine whether a shopper converts or leaves. Brands spend heavily on paid media and SEO to drive visitors to their website, but conversion rates remain low when product pages do not align with real customer behavior. Behavioral insights provide a clear view of how users interact with a page, what they look […]
What Are the Key Growth Channels for CPG Brands Moving Into DTC
Consumer packaged goods brands are expanding into direct to consumer channels to gain control of pricing, margins, and customer data. This shift allows brands to build deeper relationships with buyers and reduce dependency on retailers, but success requires understanding which digital channels actually drive sustainable DTC growth. Moving into DTC is much more than launching […]
Combining Social Commerce and Search: Winning Tactics Brands Need
The line between social media and search engines is fading. Consumers no longer discover products on one channel and make a purchase on another in a neat sequence. Instead, discovery and decision-making flow across platforms. A shopper might see a product on Instagram Reels, search for reviews on Google, and complete the purchase on TikTok […]
Emerging Trends in Retargeting That Lower CAC
Customer acquisition costs (CAC) continue to rise as competition increases and privacy regulations change how advertisers collect data. Retargeting remains one of the most efficient methods for reducing CAC, but only when it is structured with precision. Retargeting ensures ad spend is focused on audiences who already know your brand. These users have engaged with […]
Instagram Posts Are Now Indexed by Google: What It Means and How to Optimize Your Content
Starting July 10, 2025, Instagram will allow professional public content to be indexed by search engines like Google. This means your Instagram photos, Reels, and videos can now appear directly in Google Search results, expanding visibility far beyond the app. For marketers and businesses, this opens new doors for brand discovery, SEO performance, and digital […]
How to Get Your Business Mentioned in AI Search Results
The future of search is no longer theoretical. Artificial intelligence is already reshaping how users interact with Google, Bing, and other search engines. Tools like Google’s AI Overviews and Bing Copilot are introducing AI-generated summaries that answer questions directly within the search results, often without requiring a click to a website. For businesses, this shift […]
Google Ads vs. Meta Ads: Which Platform Is Right for Your Business?
When it comes to paid advertising platforms, Google Ads and Meta Ads (Facebook and Instagram) dominate the conversation and the budgets. But deciding where to invest your ad dollars isn’t always straightforward. Each platform plays a different role in the customer journey, and depending on your business goals, one might deliver stronger results than the […]
Are Billboards Still Effective?
Billboards may not offer the click-through rates and tracking pixels of digital ads, but make no mistake—they’re still a highly effective form of paid advertising. In fact, when used correctly, billboards can drive real-world action, increase brand visibility, and play a crucial role in a modern marketing strategy. Unlike online ads that can be scrolled […]
Social Proof Marketing Strategies
Why Social Proof Matters for Modern Marketing Social proof has become a cornerstone of modern marketing, driving purchase decisions and building brand credibility. In an era where consumers are bombarded with endless choices, having clear evidence that your product or service is trusted by others can be a game-changer. From online reviews to celebrity endorsements, […]
What is a Demand Generator? Definition, Examples, and Impact
A demand generator is any activity, feature, or initiative that actively drives interest in a product or service. These tools, strategies, or events bring awareness, engage audiences, and create a pipeline of potential customers, converting curiosity into genuine interest and, eventually, into sales. Demand generators can range from highly targeted marketing campaigns and content strategies […]
