Case Studies/
MidSouth

Home services, fiber internet provider. Meta advertising drove efficient landing page traffic across a continuous creative testing program.

Traffic That Costs Less, Every Test

● Local First

Community-Themed
Creative

● Tested

Dozens of Variations,
One Winner

● Efficient

Cost-Per-View,
Optimized

Local Creative,
Real Efficiency

MidSouth Fiber needed a Meta advertising program capable of driving efficient landing page traffic in a home services category where cost per click typically runs high, backed by social media management that kept the brand present in its local market.

$0.40

Lowest landing page view cost achieved by top-performing creative

Built for the Region

Approach

Testing Finds the Winner

Regionally themed formats became the clear standard for future campaigns based on real performance data rather than assumption.
●Let's Chat

Frequently Asked Questions

Community-specific imagery and messaging resonate more with a local audience, which shows up directly in lower cost per landing page view.

On a continuous testing cadence, with new variations introduced regularly to keep performance from plateauing.

Social media does not perform in isolation at Kreative Media. Content produced for social is built with paid social performance in mind. SEO insights inform the topics and keywords we build into social content. Organic social engagement feeds back into paid targeting strategy. And creative developed for a campaign runs consistently across social, paid, and web so your brand presents a unified experience regardless of where someone encounters it. That integration is what turns social from a standalone channel into a meaningful part of your growth system.