Real Estate Developers
Case Studies/
Luedeker
Organic search went from a supporting channel to Luedeker Homes’ top source of leads and phone calls, with page-one rankings in the markets where they build.
Results Snapshot
- +82% organic search sessions
- +150% leads and phone calls from organic search
- 56% of all tracked conversions now come from organic search (up from 30%)
- 2.1x click-through rate from Google (4.3% to 9.0%)
- 14 positions gained in average Google ranking (34.1 to 20.1)
- 58 non-brand searches ranking on page one
+150%
Leads and phone calls from organic search.
Rooted in Texas
Made Personal
Search Strategy Built Around Where Luedeker Builds
Local SEO by market.
We built location-specific relevance for Bellville, Austin County, Washington County and Walker County. These are the markets where Luedeker builds and where buyers search for a custom builder or a build-on-your-lot partner.
Answer engine optimization.
The process page and the custom home guide for Southeast Central Texas answer what buyers ask first. Each page leads with the answer, so Google, AI Overviews and AI assistants can pull it directly.
Generative engine optimization.
Each project, including Hacienda Residence, Wild Springs Ranch and Five Oaks Farm, has its own page with clear entity signals and structured data. AI platforms can then cite real Luedeker work when buyers ask who builds custom homes in the region.
●Let's ChatWe built location-specific relevance for Bellville, Austin County, Washington County and Walker County. These are the markets where Luedeker builds and where buyers search for a custom builder or a build-on-your-lot partner.
Answer engine optimization.
The process page and the custom home guide for Southeast Central Texas answer what buyers ask first. Each page leads with the answer, so Google, AI Overviews and AI assistants can pull it directly.
Generative engine optimization.
Each project, including Hacienda Residence, Wild Springs Ranch and Five Oaks Farm, has its own page with clear entity signals and structured data. AI platforms can then cite real Luedeker work when buyers ask who builds custom homes in the region.
