Billboards may not offer the click-through rates and tracking pixels of digital ads, but make no mistake—they’re still a highly effective form of paid advertising. In fact, when used correctly, billboards can drive real-world action, increase brand visibility, and play a crucial role in a modern marketing strategy.
Unlike online ads that can be scrolled past or blocked, billboards demand attention. They live in the real world—on highways, near popular destinations, and in the middle of busy cities—where they make an immediate, visual impact on thousands (or even millions) of people each day.
So, Are Billboards a Good Way to Advertise?
Yes—billboards are still a good way to advertise, especially for businesses looking to build brand awareness and reach a wide audience. While they may not offer the pinpoint targeting of digital channels, their strength lies in visibility, memorability, and reinforcing brand recognition.
Studies show:
- 82% of consumers recall seeing a billboard in the past month
- 71% actively notice them while driving
- 50% have visited a business because of a billboard ad
Billboard Costs: What You Should Know
How much does a billboard cost on the highway? It depends. Pricing varies based on size, location, visibility, and demand.
Here’s a general breakdown:
- Rural highways near small towns: $250 – $2,000/month
- Suburban mid-sized highways: $1,500 – $10,000/month
- Major metro areas (like Houston, LA, NYC): $10,000 – $50,000+/month
- Iconic placements (Times Square, etc.): Over $1 million/year
Traditional vs. Digital Billboard Costs
Traditional billboards offer constant visibility but are static. Digital billboards rotate multiple ads in timed intervals, allowing real-time updates and more flexible messaging. Though digital boards often cost less monthly, you’ll share the space—so your message appears intermittently instead of 24/7.
Billboard Success: What’s the ROI?
Billboard ROI isn’t measured by clicks, but by impressions, brand recall, and downstream action. Success depends on strategic placement, simplicity, and pairing with digital channels for full-funnel impact.
Use them to:
- Launch new products
- Promote local events
- Boost awareness for high-traffic locations
Billboard Advertising Tips That Actually Work
1. Keep It Simple
Stick to a clear, memorable message (7 words or fewer). People have seconds to absorb it.
2. Prioritize Prime Locations
The best billboards are in high-traffic areas—urban centers, busy intersections, and highways.
3. Use Bold, High-Contrast Design
Make your message readable from a distance. Avoid small fonts or cluttered layouts.
4. Rotate Digital Content
For digital billboards, update messaging based on time of day, promotions, or seasonal offers.
5. Make the Call-to-Action Obvious
Tell viewers exactly what to do next—visit your website, stop by your store, or scan a QR code.
The Future of Billboard Advertising
Billboards are evolving with new tech:
- QR codes connect physical ads with digital actions instantly.
- Geofencing helps retarget people who’ve seen your billboard with mobile ads.
- AI-driven data helps optimize placement based on consumer behavior.
How to Use Billboards in a Modern Marketing Strategy
Billboards perform best when paired with digital marketing. For example:
- Billboard sparks awareness
- Geo-targeted ad follows up online
- Social media reinforces brand message: This creates multiple touchpoints that build trust and drive conversions.
Bottom Line: Are Billboards Still Worth It?
Absolutely. Billboards are still effective—especially when used strategically and as part of a broader campaign. They deliver brand exposure in places digital ads can’t reach and help businesses stand out in crowded markets.
Need help with billboard advertising or full-funnel marketing strategy?
At Kreative Media, we blend traditional tactics like billboards with cutting-edge digital campaigns to get you seen—and remembered.
Let’s build something big. Contact us today.
