Construction

Case Studies/
Kraftsman

Commercial playground and water park builder, 30-plus years in business, B2B. A refreshed digital presence built to win the trust of schools and municipalities.

Built to Win Municipal Trust

● 30+ Years

A Legacy
of Play

● Built to Scale

A Sitemap
That Grows

● Right Moment

Ads Timed
to Intent

From Dream Project
to Build

With more than 30 years building commercial play and water park projects, Kraftsman needed a refreshed digital presence to showcase that work and support lead generation among schools, municipalities, and communities.

30+

Years in business, now backed by a digital presence to match

Built for the Next Build

Approach

From Browsing to Reaching Out

The rebuilt site gives every prospective client, from a parks director planning a tenth build to a first-time community volunteer, a clear, fast path from browsing projects to reaching out.
●Let's Chat

Frequently Asked Questions

B2B buyers like schools and municipalities work through a formal procurement process, so content and campaigns are built around bid-readiness and project portfolio credibility.

National SEO and Google Ads both target the specific project and procurement-stage search terms school and municipal buyers use.

Social media does not perform in isolation at Kreative Media. Content produced for social is built with paid social performance in mind. SEO insights inform the topics and keywords we build into social content. Organic social engagement feeds back into paid targeting strategy. And creative developed for a campaign runs consistently across social, paid, and web so your brand presents a unified experience regardless of where someone encounters it. That integration is what turns social from a standalone channel into a meaningful part of your growth system.